What Is The Most Exciting Thing About Being An Entrepreneur? 

During the launch of Creative Entrepreneurship, we asked a variety of entrepreneurs and venture capitalists a number of questions about the lessons they’ve learned in their lives and careers.

In this, the second of the series, we asked “What is the most exciting thing about being an entrepreneur?”

Watch the video above, watch the preceding video in the series, and download Creative Entrepreneurship for free to read more about the topic from 25 other venture capitalists and entrepreneurs.

Our Investment in SocialFlow

The team at kbs+ Ventures is excited to announce our investment in SocialFlow, a platform that is changing the way that brands engage users via social media. We participated in the company’s $10 MM Series B funding round which was announced today.

As Techcrunch notes:

The company now has solid traction in the enterprise, where brands like Walmart, Pepsi, Burberry and others are among the over 70 enterprise customers who have adopted SocialFlow’s technology. Its customers operate in a number of industries as well, including retail, automotive, consumer products, hospitality and more. Six of the ten largest media companies are actively using Cadence, the company notes.

At kbs+ Ventures, we focus heavily on identifying and investing in companies that leverage data in innovative ways across traditional and emerging ad stacks. SocialFlow turns billions of disaggregated pieces of social content into a predictive analytics solution for brands to manage how they deliver messages and engage with audiences across earned, owned and paid media. 

Given that our team sits within an ad agency, we see and hear about how brands are leveraging social on a daily basis. From our vantage point, we believe that SocialFlow will be able to make a meaningful improvement in the lives of social marketers and we’re excited to partner with the company as it grows.

We trust that Missy, Frank and the entire SocialFlow team will continue pushing forward in innovative ways and would like to congratulate them on closing this round of funding.

What’s The Biggest Lesson You’ve Learned As An Entrepreneur? 

During the launch of Creative Entrepreneurship, we asked a variety of entrepreneurs and venture capitalists a number of questions about the lessons they’ve learned in their lives and careers.

In this, the first of the series, we asked “What is the biggest lesson you’ve learned as an entrepreneur?”

 

Watch the video above, and download Creative Entrepreneurship for free to read more about the topic from 25 other venture capitalists and entrepreneurs.

David Tisch

+ Creative Entrepreneurship

David Tisch (@davetisch) of BoxGroup recently sat down with us to talk about early-stage companies, mentorship, entrepreneurship, intrapreneurship, and how big companies can innovate. Watch the video above, and download "Creative Entrepreneurship" for free to read more about the topic from 25 other venture capitalists and entrepreneurs.

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Watch previous videos in the series with Seth Levine and Fred Wilson.

Fred Wilson

+ Creative Entrepreneurship

Fred Wilson (@fredwilson) of Union Square Ventures recently sat down with us to talk about his contribution to "Creative Entrepreneurship" and his MBA Mondays series. Fred shared his thoughts about why he started writing MBA Mondays and the topic of education around entrepreneurship and venture capital.

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Watch the video above, and download "Creative Entrepreneurship" for free to read his contribution and the contribution of 24 other venture capitalists and entrepreneurs.

Seth Levine

+ Creative Entrepreneurship

Seth Levine (@sether) of Foundry Group recently sat down with us to talk about his contribution to "Creative Entrepreneurship", which was about hiring for startups. Seth shared his thoughts about hiring, HR as a core competence, and the processes, technologies, and best practices behind hiring and building a team.

Watch the video above, and download "Creative Entrepreneurship" for free to read his contribution and the contribution of 24 other venture capitalists and entrepreneurs.

Last week, kbs+ Ventures launched "Creative Entrepreneurship", a curated informational and inspirational aid for entrepreneurs. The book brings together 25 contributors from the world of venture capital and entrepreneurship around the topics of how to build a business, how to fundraise, how to hire, and a number of other strategic and tactical topics for entrepreneurs.

Download "Creative Entrepreneurship" to read for free.

More photos here; photo credit Kyle Dean Reinford.

Hiring: Venture Associate Intern (Winter/Spring)

We’re hiring a Venture Associate Intern (Winter-Spring 2013). Here’s the details.

Who we are

kbs+ Ventures is the early-stage investment arm of the marketing services agency kbs+. We invest in early-stage (Seed and Series A) entrepreneurs focusing on innovation in advertising and marketing technologies. More about kbs+ Ventures, our portfolio, our investment and acceleration philosophy, and our team is at http://kbsp.vc

Who we’re looking for

Venture Associate Intern to assist with identifying and assessing potential investments and creating and distributing external communications. 

Roles and Responsibilities

  • Assist in identifying and assessing potential investments
  • Assist in creating thoughtful, analytical research and case studies about innovation in advertising and marketing technology for distribution throughout kbs+, our clients, our portfolio entrepreneurs, and the broader industry.
  • Assist with Ventures external communications including research reports, newsletters, blogs and social media.

Skills and Requirements

  • Background in digital advertising preferred; at the minimum, a desire to develop a deep understanding of marketing and advertising technology is required.
  • Skills required include broad-based analytical skills, ability to understand and explain complex systems clearly through writing, and a passion for technology and entrepreneurship in general.
  • MBA-level internship.
  • This position is part-time (10 hours a week) from January 2013 to June 2013 and based in the office of the advertising agency kbs in Soho, New York, NY. Start ASAP.

Contact

Contact Taylor Davidson at tdavidson(at)kbsp.vc to discuss. Please send:

  • A summary of your background and interest
  • Links to your online presence (Twitter, LinkedIn, blog, etc.)
  • A succinct point of view on what you think the most interesting digital advertising, marketing, or media company is, and why.

"…PlaceIQ’s Duncan McCall about his brand new case study that demonstrates 118% in-store sales lift for auto parts company Meguire’s (3M subsidiary) after applying precise location targeting. The campaign used PlaceIQ’s data to identify areas with high indexes of the desired user profile (auto enthusiast) and nearby Meguire’s locations. Rich media ads from Medialets were then displayed to capture user interest and provide nearest store locations. The result was not only sales lift, but a $1.31 return for every campaign dollar invested, a 2x engagement rate compared with Medialets’ benchmarks, and a 150% increase in response rates such as watching a video, finding closest store, or browsing products. “After analyzing sales from markets exposed, compared to control markets not targeted,” McCall said, “this real measurable retail ROI indicates the power of mobile audience targeting using location data.”"

Place Off: A Week in the Life of the Mobile Local Revolution | Street Fight

[Rewind’s] redesigned app will soon add support for Facebook and Instagram check-ins to help better understand the places your friends on those services have been. In the coming weeks, they’ll be turning on the scoring system, where you’ll essentially develop a Klout-like score based on your knowledge of certain types of venues. The hope is that a Mexican restaurant, for instance, will be able to reach out to and reward the users who are most knowledgable — and thus most influential — about Mexican restaurants.
(via Rewind.me redesigned from the ground up to help better understand your foursquare history)

[Rewind’s] redesigned app will soon add support for Facebook and Instagram check-ins to help better understand the places your friends on those services have been. In the coming weeks, they’ll be turning on the scoring system, where you’ll essentially develop a Klout-like score based on your knowledge of certain types of venues. The hope is that a Mexican restaurant, for instance, will be able to reach out to and reward the users who are most knowledgable — and thus most influential — about Mexican restaurants.

(via Rewind.me redesigned from the ground up to help better understand your foursquare history)