Catching Up with CrowdTwist

"[Traditional loyalty programs] programs don’t measure how a customer impacts a brand,” Trisk says. “We help brands recognize and reward every customer for their engagement, social influence and spend. If an activity can be measured, it can now be incentivized and rewarded."

CrowdTwist Helping Companies Pull Together, Reward Various Customer Engagement Activities | Loyalty360.org

"The native advertising model is very powerful. Buyers should listen and understand why these types of buying opportunities are being presented rather than the traditional approach. The native ad model will persist not just in social, but conceivably across the internet as a whole."

Adaptly’s Nikhil Sethi on Enabling Brands to Easily Buy Across Multiple Social Systems | The Makegood

"The Miami Dolphins gained 3,000 loyalty members in the first three days after launching its Fin Club Loyalty Rewards Program, the first of its kind in the National Football League, according to Claudia Lezcano, chief marketing officer. … The Dolphins created the Fin Club in partnership with CrowdTwist, a company that provides a multi-channel customer relationship and loyalty platform for Pepsi, Sony Music, Zumiez and other brands in addition to the Dolphins. CrowdTwist supplies its customers with white label, Software-as-a-Service technology that measures and rewards brand customers based on their engagement and spending online and offline."

Dolphin Loyalty Card Builds Quick Interest | Loyalty360.org

One Facebook, Two Strategies

by Nikhil Sethi, CEO of Adaptly

Our Investment in Rewind

Announcing our latest investment, Rewind.me:

Here at kbs+ Ventures, we’re excited to announce our newest investment, Rewind.me, a recent TechStars graduate that unlocks the value of what we do for personal, social, and economic benefit. Rewind helps us “reclaim our digital exhaust” by aggregating the activity we share across social services (currently live with Foursquare, in progress with Twitter, Facebook, TripIt, Fitbit, Nike and any social service where people track and share information) into a single, streamlined digital history. This aggregated digital history helps us understand our lives better by aggregating, structuring and correlating our disparate activities in a way that we can keep private, promote to the public, or make available to marketers and advertisers. How?

Read the rest of the post for the full details.

(And download Rewind.me for iOS via the App Store)

"In a way, it’s like the early days of search. Nobody ever thought it was quality advertising inventory — especially ad agencies — so it snuck up on people and before you knew it (less than five years!) Google was the most powerful advertising company in the world. Their display strategy looks and feels a lot like what they did in search to me — create a new paradigm value where people think there is nothing valuable at all and keep getting smarter at it until they are the most valuable piece of the pie. Then everyone has no choice but to partake. Keep in mind all their disparate data sources — Google Analytics, AdSense, Search, Maps/Local, Chrome, Gmail, Calendar, Android — that come into play. Let’s not forget the changes in Google’s privacy policy that now allows them to share and use that data across platforms. That’s a killer for pubs that has gotten very little attention."

Jonathan Mendez of Yieldbot, talking about The newsonomics of Google (Ad) Singularity » Nieman Journalism Lab (via taylordavidson)

"For the first time, it allows us to take location data and translate it into audience,” says TWC mobile sales VP Patrick McCormack. For a campaign targeting business travelers, he says, “Instead of targeting zip codes that contain airports, we can target the very airport that a client may want to reach a business traveler at."

The Weather Channel Makes Push for Smart Hyperlocal Ads with PlaceIQ.

"Social platforms are having an identity crisis. Facebook looks, feels, and smells like a digital platform, but it isn’t. The cookie-tracking model was version 1.0 of identity on the Internet and, simply put, Facebook is the next generation version of identity."

Nikhil Sethi, CEO of Adaptly, Facebook Age Calls for New Metrics

"Marketers tend to think in channels and verticals, often because this is how their organizations are structured. There is a team that handles social media, another team that deals with email marketing, yet another team that coordinates the web, and so on. Customers, however, see a wholly different picture. When they look back at a brand, they don’t see a group of different channels, but rather one face spread across a number of different platforms. If you want to build deeper relationships with your customers, than you need to start thinking and feeling as they do. Whereas traditional CRM has been thought of in the context of measuring, tracking and recording activities like phone calls, meetings, emails and, of course, purchases, Social CRM promises to track customers across the networks where they spend their time and share their lives. Understanding a more holistic view of the customer will only become more critical as the landscape continues to fragment."

By Irving Fain, CEO of Crowdtwist, Social CRM is about thinking and feeling as customers do