How Location Technology Can Change Publishing (and Pay for Content), at AdAge Digital Conference.
Drew Breunig of PlaceIQ summarizes the main points on his blog:
- Location is cheaper to use these days. Now we just need to figure out why we should use it.
- Innovating apps like News.me, Instapaper, Now, Dark Sky, and Square use location as part of the UI, not as a connected map.
- When location is a UI component, it can be used by more applications. You don’t have to be a ‘location app’ to use location.
- When location is more ubiquitous, it can be used as a rich metric to understand and value your audiences, which can help better pay for content and support larger mobile businesses.
On Thursday, September 13th Facebook announced that its real-time bidding platform, the Facebook Exchange, is finally leaving the beta stages. The Facebook Exchange introduces a new way to purchase Facebook ads. Essentially, the platform…
Darren Herman in AdExchanger talking about native advertising and RTB, How Does Native Advertising and Real-Time Bidding Meet?