"Native Advertising is quite the buzzword these days. Native advertising, IMHO can be defined as advertising engagements (sometimes units) that takes place utilizing the technology and the platform on which it exists upon and is in the natural flow of how the user interacts with the platform. If these units, subject to be different on any platform, contain something standardized that could be transacted through RTB, then we’ll see some of these units flow into auction based inventory sources such as public and private exchanges. I think that for the short term, we’ll see marketers using retargeting and re-messaging against native advertising units to continue the marketing dialogue with the consumer as this is much easier to deploy and a quick win."
"The Dolphins worked with loyalty platform CrowdTwist to develop the program, and that company’s COO and cofounder Josh Bowen said The Fin Club was built to appeal to season ticket members as well as those on the periphery. Like most offline businesses, the Dolphins struggle with identifying their customers and thereby building relationships with them. “We don’t know who’s coming into our stadium. We don’t who’s interacting with us. We know what we’re selling to them, but for the longest time and even still today, we don’t know who really comes,” Howard said. That’s especially dangerous when it comes to revitalizing ticket sales because it’s the fans who have been season-ticket members for three years or less are “where they see the most drop-off,” Bowen said. “So they want to get those people to opt in, because once someone’s been a member for more than three years, they’re almost always lifers.” To that end, the Dolphins and CrowdTwist will bring The Fin Club into Sun Life Stadium."
"[Traditional loyalty programs] programs don’t measure how a customer impacts a brand,” Trisk says. “We help brands recognize and reward every customer for their engagement, social influence and spend. If an activity can be measured, it can now be incentivized and rewarded."
"The native advertising model is very powerful. Buyers should listen and understand why these types of buying opportunities are being presented rather than the traditional approach. The native ad model will persist not just in social, but conceivably across the internet as a whole."
"The Miami Dolphins gained 3,000 loyalty members in the first three days after launching its Fin Club Loyalty Rewards Program, the first of its kind in the National Football League, according to Claudia Lezcano, chief marketing officer. … The Dolphins created the Fin Club in partnership with CrowdTwist, a company that provides a multi-channel customer relationship and loyalty platform for Pepsi, Sony Music, Zumiez and other brands in addition to the Dolphins. CrowdTwist supplies its customers with white label, Software-as-a-Service technology that measures and rewards brand customers based on their engagement and spending online and offline."