What is a typical use case for Yieldbot products today?
Publishers’ business is based on traffic, page views. However, they have never had a monetization system that intelligently understands what attracted the intentions of that traffic on every single page view of that site.
We allow publishers to see their site through the lens of intent by resolving every page view to multiple keyword values. They are ranked similar to “quality score” in search. We bring that all together into our analytics package where publishers are able to see through the words and the intentions of their visitors what’s working and what’s not working.
We are able to understand at the URL level – the URL of the page is our atomic unit of data collection. We are looking every single referrer and every single visitor that comes to those pages serializing the data from their clickstreams and how they got there. Then seeing what happens when they leave. Resolving all that to keyword values.
How Location Technology Can Change Publishing (and Pay for Content), at AdAge Digital Conference.
Drew Breunig of PlaceIQ summarizes the main points on his blog:
- Location is cheaper to use these days. Now we just need to figure out why we should use it.
- Innovating apps like News.me, Instapaper, Now, Dark Sky, and Square use location as part of the UI, not as a connected map.
- When location is a UI component, it can be used by more applications. You don’t have to be a ‘location app’ to use location.
- When location is more ubiquitous, it can be used as a rich metric to understand and value your audiences, which can help better pay for content and support larger mobile businesses.
On Thursday, September 13th Facebook announced that its real-time bidding platform, the Facebook Exchange, is finally leaving the beta stages. The Facebook Exchange introduces a new way to purchase Facebook ads. Essentially, the platform…
Darren Herman in AdExchanger talking about native advertising and RTB, How Does Native Advertising and Real-Time Bidding Meet?