How Location Technology Can Change Publishing (and Pay for Content), at AdAge Digital Conference.

Drew Breunig of PlaceIQ summarizes the main points on his blog:

  1. Location is cheaper to use these days. Now we just need to figure out why we should use it.
  2. Innovating apps like, Instapaper, Now, Dark Sky, and Square use location as part of the UI, not as a connected map.
  3. When location is a UI component, it can be used by more applications. You don’t have to be a ‘location app’ to use location.
  4. When location is more ubiquitous, it can be used as a rich metric to understand and value your audiences, which can help better pay for content and support larger mobile businesses.

Darren Herman of kbs+ Ventures and Drew Breunig of PlaceIQ, presenting “The Evolution of Location and What it Means for Media and Marketing” at AdAge Digital West (#aadigital)

"Rather than just ‘geo-fencing’ store locations, the client looked to Jumptap and PlaceIQ to target audiences that fit their demographic profile and over-indexed for likelihood to visit their stores. If the campaign had been deployed through geo-fencing alone, it would have significantly reduced the campaign reach. However, using Place IQ’s contextual approach, the campaign was able to deliver hyper-local targeting at scale, in addition to consumer intent."

Jumptap and PlaceIQ Bring Hyper-Local Mobile Targeting to Leading Retailer

Looking to work for a startup?

Current featured jobs from the kbs+ Ventures portfolio:

Product Manager, Crowdtwist

CrowdTwist is looking for a Product Manager to envision and bring to life new and existing products. We’re changing brand marketing online and are fast releasing new products to drive engagement, increase data collection and delight consumers. You’ll be responsible for driving initiatives from ideation and wireframes through delivery. Are you passionate about making products that drive business strategies and success? Are you capable of synthesizing client demands, marketing and business needs with technical constraints to develop products?

More jobs at Crowdtwist.

Principal Software Engineer, PlaceIQ

The candidate will work with PlaceIQ data scientists to develop high scale and highly accurate audience prediction algorithms. This will require ingesting, storing and processing petabytes of raw content and running sophisticated algorithms against these data sets. A passion for and strong expertise with large data sets, optimized algorithms and predictive modeling will serve as a good foundation for success. We work with a variety of off-the-shelf, open source and home grown technologies so the ability to work in a heterogeneous technical environment is also key.

More jobs at PlaceIQ


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Jumptap, PlaceIQ Team To Boost M-Commerce

Where MediaPost

When Feb 22nd, 2012

"As retailers increasingly embrace mobile to boost foot traffic and drive m-commerce, mobile advertising is expanding as well. To capitalize on that trend, mobile ad network Jumptap has partnered with hyperlocal data provider PlaceIQ and appointed a director of retail to oversee ad efforts in the category.”

Check out what PlaceIQ, one of kbs+p Ventures many investments is up too by reading this article.

Hyper-Local Ad Targeting Startup PlaceIQ Raises $4.2 Million

Where Tech Crunch

When Dec. 12th, 2011

PlaceIQ announced $4.2 Million in Series A funding, led by US Venture Partners, including kbs+p ventures.

Click here to read more.